COMPANY: Broilmaster, Empire Stoves
DATE: 2023
TYPE: Pricepage design
In today’s competitive market, having both digital and printable price pages is crucial for manufacturers. Digital price pages ensure accessibility and convenience, allowing customers to quickly view and compare prices on various devices. This enhances customer satisfaction and fosters quicker purchasing decisions. Printable price pages, on the other hand, cater to clients who prefer tangible documents, useful in meetings or for easy reference in environments where digital devices might be impractical. Combining both formats ensures comprehensive coverage and accommodates diverse customer preferences, ultimately enhancing the manufacturer’s reach and efficiency in communication.
The use of an “instant update” InDesign and Excel plugin further streamlines this process by enabling manufacturers to update pricing information across both digital and printable formats swiftly. This tool ensures that all price-related materials remain accurate and current, minimizing errors and maintaining consistency across various platforms.
For Montigo Fireplaces, we designed the catalog specifically as a flippable document that a dealer can palm through alongside a customer. The buttons and visual elements help make the selling process more seamless and interactive.
Broilmaster Grills had the challenge of a pricepage system that involved a lot of items with additional SKU’s that were required for successful operation. We created a linear system where you can first choose a grill, then visually see what is needed based of of what kind of installation is desired (built-in or carted).